MVF Illustration Style and Characters

Alongside MVF’s Brand Refresh, I got to work on the development of the brand’s illustrative style, inluding iconography and characters. The challenge was to expand on the playful yet highly efficient nature of MVF. Our goal was to combine the sharp shapes that characterise the brand and add a friendly touch, aiming to create something that could be used for internal comms and office signage, as well as external and sales documents,

This was a collaborative project with the very talented Cat Baskerville

Animation by Cat Baskerville

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